take a glimpse into my
Portfolio
Spanning multiple facets — from planning and development, to user experience, research, positioning, storytelling, and information architecture.
Projects
Journey through some of the impact initiatives I’ve led…
Content Strategy
- Strategic Storytelling
- Thought Leadership
Platform Steering
- UX Design
- Platform Adoption
Strategic storytelling
Thinking about your storytelling approach in terms of data, story and design can help you focus on the core elements needed to engage an audience. This guide was produced as a companion asset for best practice sharing.
Thought leadership
Co-produced a white paper for the Adecco Group © in 2021 as part of an editorial initiative to enhance industry-related subject matter across B2B contexts.1
Research question: Amid the race for ‘Mobility as a Service’ (MaaS) capabilities, and with a collective industry focus on intensifying customer proximity, how are mobility companies adapting their workforce models for impending CASE* disruption?
* Connected, Autonomous, Shared, ElectricValue to reader: Clarity on how to ready workforces for impending CASE disruption.
UX design
UX Design is an experiential approach rooted in iterative practices (design thinking and the double diamond method). Through empathy study and rapid prototyping, UX teams are able to unearth hidden struggles and divergent thinking to optimise flow.
A recent project I embarked on showcases the iterative journey of executing the design process from end to end — addressing a real world problem by diagnosing and redesigning the user experience for Proposal Producers in a multinational organisation. I’m proud to say this UX project has now been implemented across multiple bid teams in the form of a SaaS app for deal management and content search functionality (Loopio).
Platform adoption
Applying ADKAR and design thinking methodology for change and transformation projects. At the heart of any CMS initiative is a focus on human-centred design and how content will be used by various personas. Two projects I co-led:
- empowered sales enablement for a multinational organisation (+4k users)
- enhanced cross-functional collaboration for an international agency (60 consultants).
Insights
Delve into an array of advisory — from content automation and CMS adoption, to shaping insightful content for eclectic audience impact.
Penned in and cornered by GenAI promises? You’re not alone. As vendors crank out breakthrough after breakthrough, enterprises need real answers, not buzzwords.
Here’s your no-fluff guide to automation tools that transform content workflows — tested, vetted, and ready to deploy.
Your team has been given the go ahead to source and procure a solution. A budget has been approved, you’ve appointed a project lead. What next?
This article covers insights on how to proactively implement a CMS for optimal speed of adoption.
As industries navigate volatile markets and technology disruption, companies of all sizes need solutions to problems that unlock open innovation.
This article explores the open talent revolution and how remote-first markets, communities and contests can help intrapreneurs re-energise cultural ingenuity.
The most influential aspect of any advisory-related content is the moment in which the decision maker interprets the truth of the claim and grasps the overarching objective of the executive summary.
This article covers 4 scenarios that organisations use to provide insightful synopses for senior stakeholders, along with the inverted pyramid concept and a tightly articulated positioning framework for enhanced impact.
Bombarded with online clutter, creators and curators face a daunting challenge to evoke attention and retain usage among time-sensitive audiences with complex user needs.
These actionable truths can help you adopt a more strategic approach when creating and curating eclectic content experiences.
Crafting a narrative can be an intimidating task. For any storyboard to shine, the content requires an intricate mix of storytelling ingredients grounded in empathy, emotion and objectivity.
This article, drawing from eclectic perspectives, seeks to inspire a cultural shift in how cross-functional production teams shape their content offerings.