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Proven ways to write an Executive Summary
The most influential aspect of any advisory-related content is the moment in which the decision maker interprets the truth of the claim and grasps the overarching objective of the executive summary. This article covers 4 scenarios that organisations use to provide insightful synopses for senior stakeholders, along with the inverted pyramid concept and a tightly…
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4 truths you need to know about Content Strategy
Bombarded with online clutter, creators and curators face a daunting challenge to evoke attention and retain usage among time-sensitive audiences with complex user needs. These actionable truths can help you adopt a more strategic approach when creating and curating eclectic content experiences.
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Insightful stories & how to shape them
Ever wondered how to create thought-provoking stories? How might you go about transforming ideas into a meaningful message for your audience? How might you inspire an audience with delightful design, poetic prose or stunning data visualisation? This article, drawing from eclectic perspectives, seeks to inspire a cultural shift in how cross-functional production teams shape their…